Celebrate Aging Film Festival

Client: Celebrate Aging Film Festival – Brookdale Senior Living

The Ask

One of the client’s biggest challenges is social activities for residents. It was found that one of the primary challenges to a senior’s health is keeping an active social life. Secondarily, showing senior’s knowledge and experience are vital parts of the community.

The Solve

The Celebrate Aging Film Festival was a recognition that not everything about aging is negative. Residents of Brookdale Senior Living were given an ipad and asked to create short films that would showcase an aspect of aging that was positive. At the end of the year these short films were voted on and an award show was put on for the winners. As an aspect of the awards show the creative department was asked to create movie posters for each short film.

These ended up being a great creative outlet for the entire team and continues to be looked forward to each year.

Reflections

This short film was about a gentleman who was moving out of his longtime home and onto the next part of his life and reminiscing about what had taken place there.

The Heist

A mystery about a diabolical theft at Texas Brookdale Community that grips at the heart of the community.