Courage / Bold

Client: Brookdale Senior Living

At Brookdale Senior Living, I had the opportunity to expand my skill set to design and build motion graphics. This was an exciting challenge and provided a great team-building experience with my core team of designers.

The Ask

Create a series of motion banner ads focusing on the theme of regaining the freedom you had when you were a teenager. The ads would run across digital news websites in multiple markets targeting Adults 55+.

The Solve

Expanding upon words associated with aging, We wanted to convey that these words are part of larger words that make up a person’s identity.

This example below reminds you to go out and do the things that you have always wanted to do. Nothing has to hold you back at Brookdale.