2017 Entry Fee Conference Book

Client: Brookdale Senior Living

In 2017 Brookdale Senior Living held a conference for its luxury level of senior living communities. These communities were located throughout the country, and therefore had very little contact between them. The conference was attended by several the top level leadership of the individual communities. The purpose was to allow the attendees to exchange ideas with each other.

The Ask

Brookdale wanted a guide book for the conference that could introduce, familiarize and promote the communities to the attendees.

The Solve

This conference book was one of the most sought after pieces available at the event. It is a guide to each community, highlighting staff leadership, unique community amenities, and claims to fame, sometimes highlighting famous residents or notable activities.

There are were 16 total communities highlighted with individualized sections (above) and a 6 page section for each including highlights about each community’s city and state, staff leadership, select residents, local activities, and fun facts about the surrounding community.