Community Marketing Collateral
Client: Brookdale Senior Living
While I was at Brookdale Senior Living, the company wanted to refresh their brand to appear fresher and more energetic vs. their competition. They wanted to convey the idea of maitaining independence for their residents and showcase many of the amenities they boast at their facilities. This idea needed to encompass all imagery, voice, mood, and messaging.
The Ask
As part of those efforts my team and I were asked to design and build out the marketing collateral for all 1,100+ of Brookdale’s senior living communities. Each packet included standard information such as: the type of community (independent, assisted, memory care, and/or rehabilitation) and standard services offered every community. In addition a customizable section for services that were unique to a specific community and may be uniquely valuable to the surrounding locality. Plus, all information that was useful on the community level like apartment floor plans, a map of the property, and a map of the surrounding area with local amenities and entertainment options. With such a large ask, the final product had to be displayed in an attractive package.
The Solve
Each community was given the option to focus the collateral to their primary community offerings (independent, assisted, memory care, and/or rehabilitation).
And a section focused on community specific information.
